Strategy: Results-Oriented Strategy, That’s Definitive!

Our goal is to meet our clients’ objectives. Every one of them. Every time. To get to that end, we begin by drawing on our considerable professional experience, posing questions that both support and challenge preconceptions. This insures that the results are aligned with true expectations.

By constantly evaluating a project’s competitive landscape and synthesizing internal, external and stakeholder knowledge we define and hone the path for our client’s brand aspirations. Whether those goals are short or long term, product extension or new category, we devise a program that meets objectives strategically and allows Definitive clients to stand out from the crowd.